The Ryder Innovation brand was born out of 25 years of sourcing, distributing and marketing quality cycling accessories. 
The application of user-centered design and our experience in this industry provided the insight to develop and manufacture a range of products, tailored to the specific needs of cyclists.  This resulted in the manufacture and distribution of products which offer practicality, quality and value for money. 
Our range of products are proudly designed, manufactured 
and tested in South Africa.